Patriots reach affiliate deal with Draft Kings
The New England Patriots have entered a new partnership with Boston-based DraftKings Inc., one of the country’s biggest daily fantasy sports companies, with more than 2 million registered users.
The deal is standard enough: DraftKings gets advertising space on the Patriots’ website and at Gillette Stadium via LED signs showing fantasy football scores, and will work with the team to develop Patriots-themed contests. Terms were not disclosed.
Yet the sponsorship agreement is significant, as it marks the first time an NFL franchise has consummated a business relationship with a website that lets fans plunk down money on their fantasy football skills in hopes of winning cash.