People fear that Shad Khan has different motives, but that is not the case. Khan is a very solid business man and just like the Buffalo Bills did with Canada, the Jaguars are using London as a money maker.
Khan has sunk $20 million of his own money into improving EverBank Field, but the London games still help the bottom line. The ticket revenues they bring in from Wembley are double a normal Jaguars home game, and now represent 15 percent of the team’s local revenue.
“Some people view London as a threat to the Jaguars,” Jaguars president Mark Lamping said. “I view it the exact opposite. London is going to be one of the things that protects Jacksonville as an NFL market. It stabilizes a franchise that was unstable a few years ago.”
Lamping added that “nobody talks about blackouts or relocation anymore,” when discussing the team.
“London is worth two home games for us,” said Lamping. “This year, we’re generating as much revenue with nine games [at EverBank] as we did with 10 games two years ago. Plus, we’re adding the benefits of London on top of that.”
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