NFL Draft
The fastest player to run the 40 at the Combine wearing these shoes will win 100K
“The fastest brand in football is putting their money where their mouth is at the Combine by awarding $100,000 to the player who runs the fastest 40-yard dash in adidas’ adizero 5-Star 40 cleat.”
That is a pretty awesome little bonus and intelligent marketing ploy. If you are a small schooler you better find those shoes, get that money.