Twitter enters NIL space in College Football | Strikes a deal with the PAC 12

Twitter is now entering the NIL space. Major companies are starting to explore NIL deals with players and it sounds like the social media platform is the next big company to join the new world.

Twitter announced they would allow Pac-12 athletes to monetize highlight films posted on their platform.

Twitter is entering the NIL space. PAC-12 football players can share their highlights on the app. Twitter will embed ads, allowing college athletes to make money off the ad revenue. Twitter didn't disclose what rev split will be, but players can monetize their highlights.

— Mike Vorkunov (@MikeVorkunov) August 4, 2022

Once players tweet their highlight reel out, Twitter’s Amplify platform will populate the video with pre-roll advertising. According to the Pac-12 and Twitter, the athlete will be paid based on the advertisement that was sold.

In exchange for posting two highlights per week after a win or a loss, football players who are approved for the program will receive a total of $1,250 as well as a potential percentage of the program’s overall revenue, according to ESPN.

I wonder the next big conference to sign with Twitter. I have a feeling when the SEC does it, everyone will…..