I love the idea of players signing NIL deals to make money, especially when they make commercials like this! DeColdest Crawford became famous when the Louisiana native had a meme go out with his name attached to it.
Crawford is a freshman who generated buzz for his unique name as much as his talent when he was on a recruit out of Louisiana. He initially committed to LSU before flipped to Nebraska. Unfortunately, Crawford suffered a knee injury in practice recently and is expected to be sidelined for an extended period.
Many could not believe there was a person with the name Decoldest, but the now Lincoln receiver is making money off of his Name, Image and Likeness.
Here is a commercial he cut for SOS Heat and Air. Crawford may be stuck rehabbing for the next few months, but at least he has a little money in his pocket now after this NIL contract.