Big Ten strike the richest TV deal in NCAA Football history | 1.2 BILLION DOLLARS
Big Ten has reached a seven year deal with CBS Sports, Fox, and NBC that is worth 1.2 billion dollars annually.
The Big Ten on Thursday announced a new seven-year media rights deal with CBS, Fox and NBC that begins July 1, 2023, and runs through the 2029-30 season. The multiplatform agreement is believed to be the largest in the history of college athletics with industry sources putting the approximate value of the deal at a record $1.2 billion annually.
“The Big Ten will be a dominant force from a media standpoint on Saturday,” said Big Ten commissioner Kevin Warren, who oversaw the deal only 2 ½ years into his tenure.
This is a huge deal and a lot of money. I am glad the players have the Name, Image and Likeness to lean back on. The NCAA makes a lot of money off these kids, JEEZ…..
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