Jenloop & The Looming July 1st NIL Changes

Mac Jones and my cousin Reed, a junior non-athlete at the University of Alabama, have a few differences.

NFL quarterback? Of course Jones.

High school debate team captain? Ok, that one goes to Reed.

Who made more money from his social media in college? Nope, not Mac Jones who sports 334,000 followers on Instagram. Rather, it was my cousin and his 6,400 IG followers.

That will change on July 1st when sweeping laws go into effect, allowing college athletes to monetize their name, imagine and likeness (NIL). 

I’ve come across several apps that help NCAA athletes monetize their NIL and Jenloop has really stood out. I find Jenloop to be fun and convenient – allowing fans to compose a message on Twitter or Instagram that will appear on their favorite celebrity’s social media page. 

I recently spoke with Jenloop’s co-founder, Jesse Schwartz, who was excited about the July 1st rule change: “Both fan and celebrity have loved the ease of Jenloop. The ultimate connection to your favorite celebrity has evolved from the autograph to the selfie, and now from the selfie to the Jenloop post.”

It’s really easy. Fans create the post – choose the photo and draft the caption. The celebrity then reviews the content and posts to their Instagram or Twitter page and leaves it up for a minimum of 2 days (Instagram stories are 24 hours). The fan gets their message broadcasted to the celebrity’s huge fan base, from the celebrity him/herself.

NCAA athletes on Jenloop have told me that it’s a fun, innovative way to connect with their fans. They’ve shared that the most common request is a birthday shoutout, though last month there were quite a few requests congratulating new graduates.

Now let’s see if Waka Flocka Flame will give my mother a “Happy birthday!” Jenloop shoutout!