The sports gambling industry is big business and with the relaxing of laws concerning online gambling in the United States, the number of wagers placed across the globe continues to rise steadily. More people than ever before are watching sports and betting on sports.
The dream of bettors is to land a huge pay-out for small stakes. An accumulator style bet on sports like football and tennis give them that opportunity. Gamblers can put together a list of predictions and back them as a single bet for a single stake. If they all come good, the profits can be life-changing. With an Acca the more picks in the bet the higher the potential winnings.
There is another way to profit from the sports gambling industry, however, and it can be done without placing a single bet. There’s no risk to your bank balance, just monthly income. It may sound too good to be true but we’ve recruited the marketing team at highly successful firm SeoBrothers to tell us more.
There’s a new way of doing things
The traditional ways to make money from the gambling industry are as popular now as they have ever been. You can…
– Work for the bookies in call centres, online, on the trading floor or in betting offices. There are lots of long-term employment options.
– Go against the bookies, studying form, placing bets, using promotions, and targeting a consistent profit.
– Fit somewhere in between. Work in the middle as an affiliate, driving business towards major bookies and receiving a ‘finder’s fee’ style of payment.
The above methods of working for or against the bookies have created a comfortable life for many of those involved and have also provided a cash boost to those playing a part-time role, using the industry to bolster the wages of their day job.
There is another option, however, and it’s a lucrative one. An angle that places you on the payroll of the biggest betting sites but also in the good books of bettors. That role is betting-related content marketing. What exactly is betting-related content marketing, where has it come from and how do you get involved? We’ll explain more.
Surviving in a competitive industry
Before looking at betting-related content marketing we’ll take a minute to explain why major bookies need any marketing at all. The top names in the industry have been around for generations and have been massively successful for generations. With betting offices on every high-street, they didn’t have to do much to attract customers. It was a case of ‘build it and they will come’.
Online gambling changed all that. As the focus of attention moved from gambling at betting offices to gambling on desktop computers and mobile apps, the location was no longer key. With no need for premises, the industry changed overnight.
Established firms were forced to battle it out with online-only and start-up betting apps. The loyalty of bettors was gone too. Faced with an abundance of choice they began to wander, shop around and see what was available to them. As a bettor, you can do just that following the successful launch of Serbian MightyTips.
Marketing to the rescue
Effective marketing was needed and, often, in the form of content. To stand out in a packed industry the leading sites had to do something different. They had to rank highly on the results of search engines for the most popular keywords, like ‘betting’, ‘football’ and ‘odds’.
The content on sites and apps is now as important as the odds. Stylish, well-written betting-related content that entertains readers not only captures attention, but it also drives repeat business. The most successful content can be sports match betting previews, betting tutorials or bookie reviews. The longer shelf-life the content has and the more appeal it has the better.
How you can make a career from content marketing
If you are an exceptional writer with a desire to work in web content or marketing, you could combine the two. This can be done in many different industries, but sports gambling is thriving. The top betting firms are looking for new and effective ways to attract new customers.
When starting out on your content writing journey, online betting may not be the obvious choice but it’s worth considering. Even more so if you are a lover of sports. You don’t even have to be a gambler yourself. It is positive if you understand the betting process but it’s much more important to understand the marketing process.
Bookies don’t need any more betting or sports experts. They want ammo in their on-going and brutal war against the competition. They want savvy betting-related content marketing. The next time you send out a football comment onto social media or make your pre-match predictions think adding odds to the body of the text could take you on an exciting new career path.
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