Amazon has secured the Thursday Night Football 10-game package for $50 million, according to multiple reports. Last year Twitter paid $10 million. This is impressive for the NFL, especially considering they are raking in 40 extra million dollars for nothing.
The catch for Amazon is the games will only be available to Amazon Prime subscribers, the $99-per-year service that provides a wide range of shopping benefits and streaming video.
This should help Amazon land some new customers, and will more than likely put more money in the NFL’s pocket by the time this opens up for conversation next season.