“As part of the new five-year deal, the Seahawks will pay an undisclosed royalty fee for using the mark just in the Pacific Northwest. A source also told ESPN that the Seahawks annually will help fund some of A&M’s legal bills to protect the mark.”
Another aspect of this new contract is that Seattle will no longer use “12th Man” on any of its social media or in its Ring of Honor. The franchise filed for 53 trademarks on terms that include “12” or “12s,” per Rovell.
“We are obviously pleased to have in place the new agreement with the Seattle Seahawks that serves to control and minimize any use of Texas A&M’s trademark ’12th Man’ by any entity other than Texas A&M and its authorized licensees,” said Texas A&M system chancellor John Sharp, in a statement.