Carolina Panthers are giving away free refills of Pepsi products
NFL concessions are expensive, they are horrible and can cause major problems. The Panthers have came up with a new way to get their fans more for their buck. The Panthers are going to give away free refills of Pepsi.
The Panthers tested the all-you-can-drink model last season and heard nothing but positive comments on the change, said Scott Paul, the Panthers’ executive director of stadium operations.
“The Pepsi dispensers take up a ton of space in our concession stands, so we asked the question, ‘What if we were to take those out and do an all-you-can-drink station?’” Paul said. “We tested it last year for a couple games and the fans loved it. We’ve got 12 of those on the 500 level. That allowed us to pick up 134 more points-of-sale and that’s going to get people through lines quicker and back out to support the team in the seating bowl.”