The NFL has a desire to play their games in London and Peter King breaks down why that is, in his Monday Morning Quarterback. It is simple the NFL has made 32 million dollars from just three games in London. Here is a look at Peter King’s breakdown. WOW, I love the NFL in UK too.
Peter King @SI_PeterKing
NFL made $32 million in ticket sales alone with the three London games. Wonder no more why NFL’s there
Many of you have wondered about the NFL’s love affair for the London games. Not surprisingly, it has to do with money, and exposure, and a bet on the globalization of football. There will be three more games at Wembley Stadium next season (Jets-Dolphins, Lions-Chiefs, Bills-Jaguars), so the experiment clearly is not going away.
The average ticket price of the London games is 80 pounds, the equivalent of $127. Each of the three games this year, including Cowboys-Jags on Sunday, was a sellout. Which set up this financial bonanza for the NFL moving three of its 256 regular-season overseas:
Game Attendance Ticket revenue Miami-Oakland 83,436 $10,596,372 Detroit-Atlanta 83,532 $10,608,564 Dallas-Jacksonville 83,603 $10,617,581 Total 250,571 $31,822,517
The bigger question, probably, is how much more can the Jacksonville Jaguars make from a home game in London versus a home game in North Florida. Assume the Jags would have sold out the game Sunday against Dallas—67,297 seats, at an average ticket price of about $58. The gate at Wembley Stadium would be about $6.7 million more than the gate they’d have earned if the game was played in Jacksonville.