The ban includes interviews conducted during preseason games and during practices, as well as post-game interviews in the locker rooms. It also extends to 90 minutes after play has ended, according to Re/code. 

In a statement to Re/code, an NFL spokesperson clarifies that this isn’t a Bose policy, but actually an NFL policy. 

“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” the statement says. “They are the NFL’s policies — not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”

And Beats responded with its own statement, according to Re/code:

Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.