Today a report surfaced from the Business Insider and boy was it eye opening. The NFL sure does a great job at painting the NFL pink during the Month of October, but they are not doing a great job at giving the proceeds back. This is from the Business Insider Website which is straight shocking:
When we contacted the NFL’s online shop for clarification, we were told 5% of the sales are being donated to the American Cancer Society. If the pink products have a typical 100% mark-up at retail, that means the NFL is keeping 90% of the profit from the sale of Breast Cancer Awareness gear.
And then consider that only 70.8% of money the ACS receives goes towards research and cancer programs. So, for every $100 in sales of pink gear, only $3.54 is going towards research while the NFL is keeping approximately $45 (based on 100% mark-up)below].
I hope the NFL makes it right, because this is shocking. I am truly saddened by this news.